NAED announces technology benchmark survey results

The National Association of Electrical Distributors (NAED) has made available new research on how the electrical distribution industry uses technology. Following up on the technology benchmarking survey that was completed in 2011, the St. Louis-based association partnered with several other groups to survey electrical distributors and electrical contractors in the fall of last year.

For the distributor survey, NAED partnered with Electro-Federation Canada (EFC) to benchmark technology implementation, identify issues and challenges distributors face and identify areas for improvement. With 124 distributor companies responding to some portion of the survey, the results included the following:


  • More than 97% had websites. Within this group, 52% reported that up to 15% of customers visit their website in a typical month.
  • 87% responded that “ensuring data in business system is accurate” is the technology issue considered a critical or high priority
  • 54% offer online order placement capability


NAED also conducted a co-branded survey with the Independent Electrical Contractors Association (IEC) and the National Electrical Contractors Association (NECA) to gather data on how contractors use technology.

Survey questions covered general categories such as online business activities, important website features and online product searches. The results included:


  • 98% search online product catalogs
  • 85% access product spec sheets online
  • 79% make routine purchases online


The survey was conducted in hope that its results could be used by electrical distributors to make the supply chain more efficient, reduce costs for all parties involved, and create more value for electrical contractors. Complete mediations on both surveys will be presented at the South Central Region Conference in Las Vegas, Feb. 25-27.

Visit to see the full survey results and methodology.

-Bill O’Leary


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