Advertising Tip #9

In one of the earliest advertising tips, it mentioned the benefit of display advertising in a trade show-focused issue. The bonus distribution at trade shows can also place classified advertising as well as display advertising in front of a larger audience.

The extra magazines that are circulated at trade shows have the potential to be seen by more than regular subscribers or to be passed along at the show. This pass-along value has the potential for an advertisement–classified or display–to reach interested buyers, sellers, and employees.

Trade shows also allow readers to meet with the companies they read about, which could encourage readers to visit company booths or ask questions about the company’s advertisement. In his webinar “Making the Most of Trade Shows,” Steve Miller mentions that most exhibit audiences will spend more time at a booth that answers their questions. Bonus distribution could allow a company to promote their booth or open positions if the ads encourage interaction at the trade show while having their message viewed by a larger audience.

Kristine Weller


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