Advertising Tip #9

Advertising has many purposes. It can promote products, services, announce news, thank yous, or introduce someone or something. In a way, advertising has unlimited purposes, but it initially is for the company. It can be used to draw interest  from potential clients or employees, and advertising has the ability to reach targeted audiences. It is an opportunity to say your own message to a reader.

An advertisement can relay any message you wish to share with readers. Some of the most popular messages are product announcements, company anniversaries, thank yous, and service introductions. A new ad is a great way to share updates about your company that can grab the reader’s attention and, unlike press releases, placing an advertisement guarantees the message will run in the issue of your choice.

Kristine Weller


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