Advertising Tip of the Month #10

Flexible Scheduling

Deciding an advertising schedule can be daunting as you consider magazine content, industry events, company events or promotions, budget, and other factors. By looking at editorial calendars, you can gain an idea of the issues that would most benefit your advertising schedule as well as being able to choose the issues you wish your company to be in. This flexibility allows your company to not only match up with issues of interest but to choose those months that will best benefit budgeting and design concerns.


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