Motor Fair

Motortronics acquires Fairford Electronics

Motortronics, the Clearwater, Fla.-based manufacturer of solid-state AC motor controls and motor protection products, will acquire British soft starter specialist Fairford Electronics for an undisclosed sum., the companies announced June 24. Providing a range of complementary low voltage IEC soft starters, the Ivybridge, U.K.-based business hopes to support Motortronics growth plans and accelerate its entry into new markets.

Established in 1979, Fairford is an established innovator of motor control equipment. With design and production facilities in Ivybridge—in the county of Devon in southwest England—Fairford distributes its products via a worldwide network of trusted distributors and brand label partners across the industrial automation industry.

“Fairford provides an exciting opportunity for Motortronics and specifically, strengthens our position in IEC class products.”, explains Jim Mitchell, President.

“Now with operations in the USA, United Kingdom, Korea and China, Motortronics and Fairford are perfectly placed to offer outstanding support to all markets globally.” adds Brian Hong, Managing Director, Motortronics Korea.

Mark Shepherd, Fairford’s Managing Director, also commented on the acquisition adding “Motortronics strength in Medium Voltage and ANSI Soft Starters, combined with Fairford’s expertise in Low Voltage IEC Soft Starters provides a major growth opportunity for both businesses and extends the product range for all our customers.”

Both Motortronics and Fairford will continue to trade under their own names, and Fairford Electronics will trade as ‘FAIRFORD – A part of the Motortronics Group’, according to a press release e-mailed to Electrical Apparatus.

Motortronics has a thirty-year history, as well. Founded in 1982, the company’s headquarters are located in Clearwater, with additional facilities in the Caribbean, China and South Korea. Check out its products in action, as its Korean branch tests a medium voltage motor in the video below:

The company “has shipped over 2 million solid-state starters and controllers to virtually all industries around the world, amassing more real world experience than any other manufacturer in the business,” its website claims. “With over 600 employees in multiple facilities and authorized sales & service representatives located around the globe, Motortronics is now one of the largest manufacturers of solid state power controls in the world.”


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