Hannover Messe 2019

World’s largest industrial trade fair runs April 1-5 in Germany

It’s that time again. April doesn’t just mean fools, showers, and Easter…Hannover Messe is upon us.

The world’s greatest trade show (I had ‘arguably’ in there, and decided not to argue with myself) kicks off for another full week this coming Monday. From manufacturing to cybersecurity—or perhaps, the manufacturing of cybersecurity—or better yet, cybersecurity for manufacturing—OK, you get the point. The German based trade show has it all. It feels more like a festival than a trade show (a trend I’m way into, for the record) and showcases annual innovation in technology, workplace advances, logistics, automation, pretty much everything. Let’s take a look at this year’s slate.

Industry 4.0. The event’s overarching theme continues in 2019. Industry 4.0 is an elastic term meant to stoke innovation, connectivity, and digitization in the workplace. Even the textile industry is utilizing new digitization methods in Europe. And of course, the rise of artificial intelligence methods everywhere is permeating the industrial sector in general in the form of “intelligent manufacturing”. More companies are implementing AI-based applications than ever before in 2019, many of which will be on display at the trade fair from familiar names like Siemens, Bosch, and Microsoft. “We’re excited to showcase all the ways intelligent manufacturing can help empower your workforce, enable your organization to deliver new services, optimize digital operations, and reimagine [sic] manufacturing to build a sustainable future. Learn how to take advantage of the intelligent cloud and intelligent edge to support data-driven, responsive, and customer-focused products and business operations,” the tech giant stated on Hannover-Messe’s website as it prepares for one of its biggest marketing initiatives of the year.

New to the program: Lightweight Summit. The fair’s first annual Lightweight Summit will take place in 2019, on Tuesday, April 2.. This forum will focus on lightweight engineering and design. Introductory speeches will be delivered by Michael Meister, Parliamentary Secretary at the Federal Ministry of Education and Research, and Jochen Köckler, CEO of Deutsche Messe. In addition, Peter Altmaier, the Federal Minister for Economic Affairs and Energy in Germany, will welcome visitors as the summit’s patron.

Smart logistics. ZF, a German automotive supplier group, plans to demonstrate a “seamless supply chain” at the Hannover Messe, in a bid to show that digital technologies hold the key to manufacturing and logistics improvements.

Smart cities. ABB, among others, is one company bringing smart city technology to the HM19 show floor. This infrastructure technology includes city communication platforms, grid solutions, water networks, transportation, buildings, and district heating and cooling. “Cities around the world are challenged to sustainably accommodate increasing populations, or to become more sustainable, competitive and livable,” the company says. “ABB products and solutions are at the heart of a city’s critical infrastructure, relied upon for everything from the supply of power, water and heat, to the automation of the factories and buildings we work in.”


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