Mississippi’s NAE Adds Automation Branch

Traditionally industrial markets are adding technological apps

You might not see it, but it’s happening. Traditionally industrial-based companies are adding technological applications to their portfolios; even in overlooked markets. Take North American Electric, an electric motor distributor out of Hernando, Miss., that announced the launch of NAE Automation, LLC, on April 9.

NAE, which operates out of the Memphis metropolitan area since 1993, made the addition of a wholly-owned subsidiary to provide complete automation solutions and engineering services. The branch’s primary focus will be material handling equipment such as conveyors, automatic palletizers and strapping machines.

North American Electric opened a UL508A control panel shop in 2014 to provide complete electric motor control solutions. Since then, the company embodies a progressive trajectory when it comes to new technology. NAE offers touch screen instrumentation technology and warehouse management automation. The company’s aerators, after being used for a catfish farm in the Mississippi Delta region, were featured on NBC’s Gold Rush. The product works in tandem with Siemens soft starters—a collaborative solution that was borne from necessity:

NAE says it learned from talking with this particular customer that its aerators only lasted about five years before they started to become a problem. Starting them across the line was a violent thing that actually rocked the pontoons that the aerators are made on to, so there was a lot of mechanical damage happening as a result of that. “So what we did was we came up with a solution to put soft-starts on it, and ramp the aerator up to speed, and this causes much less stress on the system,” NAE said.

“The power limitations were there [prior] to us getting there because going across the line [the customer] was limited to four aerators. Currently around 8,000 catfish per acre…he’s going to be able to increase that to about 10,000 catfish per acre with this new system…by adding an aerator, add production, and also reduce cost. That’s kind of rare in our business.”

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