Electro-Federation Canada

Rebranded association strives for ‘smart’ sector applications

A year after rebranding, Electro-Federation Canada (EFC) has ‘powered up’ to roll out its brand further, unite the Canadian electrical industry and showcase all of its ingenuity and innovation, per a May 10 press release. The organization intends to strive for applications in the ‘smart’ sectors: automation, the industrial Internet of Things, LEED buildings, and more.

EFC’s new office space, for example, is powered by leading-edge lighting and controls to demonstrate the industry’s potential for initiative in smart buildings, energy savings and high-quality work environments. EFC has also developed a series of programs to support its mission statement: “to empower the Canadian electrical industry with market intelligence, professional development and a voice for advocacy and standards advancement within a safe, collaborative environment.”

The following are a few of EFC’s latest endeavors, all of which will be showcased at this year’s EFC Conference, running from May 28 to 30 in Quebec City. This year’s event will feature a business program offering insight as to “how our industry can better serve the world we live in, through both the types of technology we sell and how we sell them,” EFC says. Keynote speaker Leonard Brody will discuss “how we can rewrite opportunities, so we are ready for change.” Also, a brand-new panel of inspirational Young Professionals Network (YPN) members will cast light on how the next generation could transform the industry further.

Building an electrified nation
In February, to address future sources of power and innovation, EFC co-hosted an electrification summit with the Canadian Electricity Association (CEA). Participants explored the impacts of electrification on the grid, electrical products, customers and industry regulations. Now, a white paper on the topic will be presented at the conference.

Supply chain excellence
Last year, EFC produced a research study on digital supply chain excellence. At the conference, its new supply chain committee will conduct an interactive workshop that explores how to ‘up its game’ with people and processes within a digitized channel.

Driving innovation
Canada’s market competitiveness is at a significant crossroads. Corporate and political mindsets must align to ensure Canadian businesses remain major contributors to innovation and productivity. To address such issues, EFC will host a complimentary breakfast session at this year’s conference for Canadian manufacturers.

Investing in our people
EFC is addressing human resources (HR) on three levels: how to attract talent to its market, how to retain key employees and how to ensure the industry represents equity and diversity.

Talent attraction
To help increase awareness of the industry, members participate in a scholarship program, which awards more than 50 bursaries to Canadian post-secondary students each year.

Additionally, the association has released a new video to promote the many career opportunities available in the industry, in support of its regional school outreach programs and members’ recruiting efforts. Check it out at www.electrofed.com.

Talent retention
Among its workforce development programs for member companies’ employees, EFC is developing training modules to help new recruits navigate the industry ‘ecosystem’ and various codes and standards. These modules will be available beginning this summer.

Diversity and equity
At the conference, EFC will host its first annual national Women in Industry breakfast. This event will provide members with an opportunity to help shape EFC’s new Women’s Initiative, which is designed to break down barriers and promote success.

EFC says it will continue exploring new ways the industry can become more diverse and inclusive. HR professionals from EFC member companies gather regularly at committee meetings to share best practices and gain insight into how to address new issues surrounding people management.

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