EFG Launches MAP for EVs

Vehicle Protection program comes from company that launched Hyundai Assurance

EFG Companies, the innovator behind the award-winning Hyundai Assurance program, has launched the new Motorist Assistance Plan (MAP) Electric Vehicle Protection. This new exclusionary vehicle service contract is designed to meet the unique needs of electric vehicle owners and help dealers diversify their revenue streams through both the F&I office and the service drive.

MAP Electric Vehicle Protection provides coverage for all assemblies and parts, the manufacturer-installed battery, and electric vehicle motor(s), except for a specific list of excluded parts. It also provides roadside assistance, rental reimbursement, and trip interruption benefits.

There is continuous growth opportunity in the electric vehicle market and dealerships need to be equipped to not only sell and service those vehicles, but also provide valuable consumer protection.

—John Pappanastos, President and CEO of EFG Companies

According to 2018 research from J.P. Morgan and Edison Electric Institute:

  • 1.2 million battery electric vehicles are estimated to be sold in North America in 2025.
  • North American battery electric vehicle sales volume is estimated to range between 1.4 and 6 million vehicles by 2030.

As electric vehicles gain market share, dealers are concerned with profit potential per unit and service drive retention on vehicles with thousands of fewer parts than traditional combustion engine vehicles. MAP Electric Vehicle Protection addresses those concerns with coverage that goes beyond most traditional vehicle service contracts (VSCs), and even manufacturer warranties.

Most electric vehicle manufacturers provide coverage for an EV battery up to eight years or 100,000 miles, according to Green Car Congress. MAP Electric Vehicle Protection provides coverage for up to 11 years, and 150,000 miles, providing customers an extra three years of protection.

Additionally, most VSCs on the market are designed for traditional, combustion engines. While they may include some electric vehicle components, they often cover up to 2,000 parts that aren’t installed on electric vehicles, and fail to cover the most expensive parts of an electric vehicle to replace: the battery and motor.

Rather than providing a one-size-fits-most vehicle service contract, dealers selling MAP Electric Vehicle Protection are better positioned to differentiate themselves in the electric-vehicle market with a program tailor-made for their electric-vehicle customers. The market-differentiation, built-in loyalty, and service drive revenue provides dealership owners with a critical return on investment.

—Eric Fifield, Chief Sales Officer of EFG Companies

Although electric vehicle owners spend little on maintenance, the vehicles are more complex, making it nearly impossible for the do-it-yourself consumer or independent service store to safely make repairs without extensive training. The MAP Electric Vehicle program covers the specific components of an electric vehicle, including the manufacturers’ battery and electric motor(s) for current–to-five-year-old vehicles.

As electric and hybrid vehicles gain market share, the impact to dealership service drives will be significant. Going forward, service drive technicians will spend more time working with batteries, power units, and electrically-operated engine components in addition to traditional repairs made to internal combustion engines. The good news is, the revenue per repair is higher for electric vehicles, as is the opportunity for customer retention.

—Paul Roberts, Director of Service Engagement at EFG Companies

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