Altered AIMS

Milwaukee repair operation purchased by Alter Trading Corp.

The executive chairman and CEO of Alter Trading Corp., Robert Goldstein, has purchased a longstanding industrial equipment service center in Milwaukee, AIMS (American Industrial Motor Service), the Business Journals reported Sunday.

American Industrial Motor Service in Milwaukee.—AIMS photo

A complex sale for the layman, here’s how it works: Goldstein’s St. Louis-based GGI (Goldstein Group, Inc.) is the parent company of Alter, as well as GGI Motors, LLC, the latter of which “was specifically created for the purpose of acquiring AIMS” according to Bob Ellis, senior vice president and general counsel for Alter, who spoke to DeAnne Toto of Recycling Today July 24. Alter is a recycling and scrap metal salvaging operation founded in 1898 and based in St. Louis.

AIMS, an EASA member, began as a GE maintenance outlet in 1931.

EA is awaiting response from AIMS and Alter after requesting a press release, comment, or any further information on the acquisition.

“JP Boucher, vice president of operations at American Industrial, will continue to oversee the day-to-day operations and lead the service team,” Greg Edwards of the St. Louis Business Journal said in his original report. AIMS has 27 employees, all of whom have been retained by the newly-formed GGI Motors.

AIMS services a variety of industrial motors and power-generation equipment and distributes ACTOM motors. The company will continue to operate from its Milwaukee location using the AIMS name, Ellis also told Toto.

J.P. Boucher, vice president of operations, will continue to oversee the day-to-day operations and lead the service team that has made AIMS a leader in the heavy industrial motor, switchgear and specialty electric industries, according to a news release about the acquisition.

In 1931, GE Apparatus and Repair was founded in Milwaukee to provide repair and reconditioning services for the GE electrical equipment used by the city’s growing industries. During the peak of Milwaukee’s transformation into a heavily industrialized city, the shop operated three shifts and had over 100 employees. In later years, as electrical equipment evolved and heavy industries left downtown Milwaukee, the business began to expand its coverage and develop a regional customer base throughout Wisconsin, Illinois and Iowa.

A pivotal change came in 1987, during General Electric’s divestiture of many GE Apparatus and Repair facilities. Mark Strang, a highly regarded GE manager, decided it was time for an entrepreneurial adventure and American Industrial Motor Service was born. In his tenure as owner and president, Mark substantially grew the power systems business unit and invested millions of dollars in facilities and equipment.

Today, AIMS calls itself “the premier electrical apparatus repair shop in the upper Midwest,” per the company website.

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