Axalta’s Photo Finish

Coatings supplier sponsors NASCAR driver during playoff push

With race cars, it’s all about the finish—in two ways—place on the leaderboard and varnish on the vehicle.

Axalta, the Philadelphia coatings supplier, will be on board as William Byron, driver of the No. 24 Chevrolet Camaro ZL1 1LE, tries to earn his first NASCAR Cup Series championship. The 22-year-old driver cemented his place in the sport’s 10-race playoff with a dramatic, first-time win in Saturday’s Cup Series race at Daytona International Speedway, setting the stage for a colorful championship run.

“We are proud of William and the entire No. 24 team for their outstanding performance at Daytona,” said Axalta CEO Robert Bryant in an Axalta press release sent to EA September 1. “At Axalta, we paint winners, and William certainly proved that Saturday night with his thrilling win. With the expert leadership of crew chief, Chad Knaus, and the powerful Camaros prepared by Hendrick Motorsports, we’re excited to see the colors of Axalta on the track as the team tries to win their first championship together.”

Axalta—which opened a new training center in California last year—will be familiar to industrial clients for its work with manufacturing electrical system components, oil and gas pipelines, and coil coatings.

Byron won the regular-season finale in dramatic fashion after a late-race crash sent the event into overtime. Despite sustaining some left-rear damage to the No. 24, Byron lined up second for the overtime attempt and jumped out to the lead just before taking the white flag. A last-lap push from teammate Chase Elliott helped Byron maintain his lead and capture his first-career win in the Cup Series and his second appearance in the playoffs in three years.

“I had confidence in Chad and the guys that we could get four tires and make the most of it,” said Byron after his win Saturday evening. “So, I’m just extremely blessed, and this is incredible. It’s been a hard couple of years in the Cup Series and trying to get my first win and gel with this team. These guys did an awesome job today and got us in the playoffs and it’s amazing.”

Axalta’s continued prominence over the years can be, at least in part, attributed to its focus solely on coatings; mastering one product has enabled the company to reach multiple markets. Various coatings applications—in addition to those so commonly used by Electrical Apparatus readers such as refinish applications to electric motors—now include light OEM vehicles, commercial vehicles, buildings and pipelines. The coatings are designed to prevent corrosion, increase productivity and enable the materials they coat to last longer. The company has over 14,000 employees.

The Hendrick Motorsports No. 24 car—a classic Camaro driven by William Byron and topped off with Axalta paint—does some celebratory donuts after winning a thrilling race at Daytona this past weekend. The Axalta logo can be seen at the bottom left corner of the vehicle.—Axalta photo

In addition to the No. 24 driven by Byron, Axalta supports Hendrick Motorsports driver and teammate, Alex Bowman, who also made the 2020 NASCAR Cup Series playoffs and will sport Axalta colors on his No. 88 Chevrolet at Bristol Motor Speedway on Saturday, Sept. 19.

Axalta’s long-standing, multi-faceted partnership with Hendrick Motorsports began in 1992 when Axalta first sponsored the No. 24 Chevrolet of driver Jeff Gordon, who went on to win four Cup Series titles and 93 points-paying races. Axalta also operates a 36,000-square-foot, state-of-the-art Customer Experience Center on the Hendrick Motorsports campus outside Charlotte, North Carolina, enabling customers to train and be part of the full racing experience.

The 10-race NASCAR Cup Series Playoffs begins Sunday, Sept. 6 with the Southern 500 at Darlington Raceway on NBC Sports at 6 p.m. EDT.

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