Early Executive Status

Manufacturing operation in small-town Ohio provides example of climbing the ladder

Ericson Manufacturing, the WIlloughby, Ohio producer, announced that Brian Earl as its new vice president of sales and marketing in a September 10 press release. Earl will spearhead Ericson’s expansion into new markets and oversee the overall marketing and sales strategy for the organization.

Hailing from Minnesota originally, Earl began his secondary education at the University of Minnesota with his undergraduate and his MBA at the University of Michigan, focusing on strategic marketing and market planning. The company touts his “extensive background in developing and leading a variety of marketing, sales and technical teams serving customers nationally and internationally.” He is certainly not short on experience, with 30 years under his belt in both the manufacturing and distributor channels.

Ericson manufacturers a comprehensive line of power, temporary power and lighting solutions—all made from small-town U.S.A. The company is also family-owned since 1918 and places heavy emphasis on safety standards.

Some of Earl’s previous manufacturing notches include successful positions as the national director of sales at Leviton Manufacturing Company and vice president of sales and distribution at Actuant Electrical. Within the electrical distribution channel, he led as the vice president of sales and marketing at Connexion and Steiner Electric most recently. This should prove useful with Ericson’s breadth of product lines, which include power generation, food processing, transportation, shipbuilding, and entertainment. The company has more than 10,000 products available off-the-shelf, but also pour a lot of its resources into engineering and design.

“Not only will you find that Brian’s career accomplishments are impressive, you will find him more impressive as a person,” said John Ericson III, president of Ericson Manufacturing. “Brian is very eager to expand Ericson Manufacturing’s markets and continue to deliver our quality, innovative products to our clients and customers.”

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