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Sponsored Content: New EA advertiser opportunity

Barks Publications, Inc., publishers of Electrical Apparatus magazine and its supplements, is excited to announce that we will be offering sponsored content as an advertising opportunity of which our print advertisers can take advantage and allowing them to share their white papers and technical work in their own words. The sponsored content will be published […]

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Who’s Who of EASA speakers

The educational sessions at the 2018 convention cover a variety of topics from sales to technical issues. Each year, the latest industry trends and questions are explored with experts to help guide the conversations in each session. Here are just some of the diverse group of speakers you will see this year are: Sales: Keith […]

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WEFTEC and CWIEME Chicago 2017 preview

Electrical Apparatus magazine editors and staff had a great time covering and exploring both the WEFTEC and CWIEME Chicago expos. Our full coverage will be in the upcoming November issue, but as a special treat we thought we would share some of our favorite photos from the shows. Look for more photos and coverage in […]

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Electrical Apparatus Show podcast is coming soon!

The brand new Electrical Apparatus Show podcast is coming soon! If you were ever curious about what an interview with EA editors is like or if the EA writing team has a sense of humor, the new biweekly podcast is meant for you. The Electrical Apparatus Show podcast will feature recent industry news, briefs on […]

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Classified Advertising: Training & Education category

For decades, Electrical Apparatus has featured a classified advertising section in each issue as a way to better serve the needs of our industry. Over time the classified advertising section and changed and grown. One of our more recent changes is the creation of the Training and Education category. This newer category gives technical schools, companies, and trade organizations […]

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Advertising Tip #16: Supplement with digital

The Electrical Apparatus magazine has been in print for over 50 years, and we are proud to publish a magazine focused on the electromechanical community. Each issue is made up of articles from our editors and advertisements, yet when we created the Direct and Current e-newsletter and the upcoming Electrical Apparatus podcast we wanted another venue for […]

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IMTS: Day 1 North Building Highlights

Image 1: Dreisilker Electric Motors preps their booth for the show. Image 2: the new IMTS balloon Image 3: interactive 3D printing for students Image 4: revving it up with Local Motors Image 5: the emerging technology center is a hit!

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Advertising Tip #15: QR Codes in Print Ads

A Quick Response Code or QR code is a matrix barcode that when scanned with a phone or other compatible digital devices, leads to a web page or information about the product. Using a QR Code on a print advertisement is an effective way to connect digital marketing with a print audience along with quick […]

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Advertising Tip #14 Bringing Box Numbers Back

Almost five years ago, Electrical Apparatus magazine no longer made confidential box numbers for classified advertisements available for a variety of reasons. Confidentiality is still an important aspect of many classified advertising needs, so Electrical Apparatus has redesigned the box number system for classified advertisers wishing to add another layer of confidentiality to their ad. The responses to advertisements […]

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