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Electrical Apparatus Show podcast is coming soon!

The brand new Electrical Apparatus Show podcast is coming soon! If you were ever curious about what an interview with EA editors is like or if the EA writing team has a sense of humor, the new biweekly podcast is meant for you. The Electrical Apparatus Show podcast will feature recent industry news, briefs on […]

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Classified Advertising: Training & Education category

For decades, Electrical Apparatus has featured a classified advertising section in each issue as a way to better serve the needs of our industry. Over time the classified advertising section and changed and grown. One of our more recent changes is the creation of the Training and Education category. This newer category gives technical schools, companies, and trade organizations […]

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Advertising Tip #16: Supplement with digital

The Electrical Apparatus magazine has been in print for over 50 years, and we are proud to publish a magazine focused on the electromechanical community. Each issue is made up of articles from our editors and advertisements, yet when we created the Direct and Current e-newsletter and the upcoming Electrical Apparatus podcast we wanted another venue for […]

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IMTS: Day 1 North Building Highlights

Image 1: Dreisilker Electric Motors preps their booth for the show. Image 2: the new IMTS balloon Image 3: interactive 3D printing for students Image 4: revving it up with Local Motors Image 5: the emerging technology center is a hit!

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Advertising Tip #15: QR Codes in Print Ads

A Quick Response Code or QR code is a matrix barcode that when scanned with a phone or other compatible digital devices, leads to a web page or information about the product. Using a QR Code on a print advertisement is an effective way to connect digital marketing with a print audience along with quick […]

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Advertising Tip #14 Bringing Box Numbers Back

Almost five years ago, Electrical Apparatus magazine no longer made confidential box numbers for classified advertisements available for a variety of reasons. Confidentiality is still an important aspect of many classified advertising needs, so Electrical Apparatus has redesigned the box number system for classified advertisers wishing to add another layer of confidentiality to their ad. The responses to advertisements […]

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Advertising Tip #13 Trade Show Promotion

Trade shows are an important part of many company’s marketing plans, but more than that they are a community for an industry. Some trade shows even feel like a family reunion. Whether a trade show is your first or fiftieth, promoting your company’s exhibit presence is a great way to draw attention to new products, […]

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Advertising Tip #12: Holiday Gifts/Thank-yous

The holiday season is a time of giving, so it is no surprise that many companies send special gifts or cards to say thank you for another great year working together. Sometimes it can be a simple holiday card, a gift, or promotional deal. Here are a few quite tips to keep in mind for […]

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Bold Bets: Advancing Manufacturing into the Future

Hosted by The Atlantic magazine with Siemens acting as underwriters, Bold Bets is an event making its way across the nation to discuss local and national efforts to improve manufacturing skills and the workforce as well as look at what advancements will set the stage for the future of manufacturing. Many of these advancements were introduced by […]

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