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Regular maintenance and wiring inspection are crucial for VFD health and longevity

SPONSORED CONTENT from WORLDWIDE ELECTRIC by David Wagman   A regular maintenance schedule is important to keep a variable frequency drive (VFD) operating efficiently and effectively. Cost-effective maintenance starts early in the design phase by ensuring that the right type of VFD is selected for the job. For outdoor applications such as oil and gas […]

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Filling the motor capability gap

SPONSORED CONTENT from LAFERT NA by Matthew Temple, P. Eng — Outside Sales, Lafert NA   PM Motors for Motion Applications Permanent magnet motors are ideal for automated equipment applications where induction motor performance falls short of the mark, or servo motor cost and complexity is impractical. We at Lafert have developed a series of […]

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Advertise in Electrical Apparatus!

ADVERTISE IN ELECTRICAL APPARATUS IN 2020! In honor of our new Advertising Manager, Naomi Clark — and to give her a little boost as she works to get our 2020 contracts in place — we’re offering a terrific digital promotion for next year’s contracts! Call or email Naomi today to receive value added digital — […]

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Sponsored Content: New EA advertiser opportunity

Barks Publications, Inc., publishers of Electrical Apparatus magazine and its supplements, is excited to announce that we will be offering sponsored content as an advertising opportunity of which our print advertisers can take advantage and allowing them to share their white papers and technical work in their own words. The sponsored content will be published […]

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Winding Back the Clock

Coil industry advertiser’s memoir explores Buffalo’s early days Looking for new reading material? Pique your interest with this intriguing combination: A nostalgic ode to the pre-tech days of a Rust Belt city, written by a longtime advertiser with strong ties to the coil industry. James Smiley Wightman, known to many in the motor repair industry […]

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Electrical Apparatus Show podcast is coming soon!

The brand new Electrical Apparatus Show podcast is coming soon! If you were ever curious about what an interview with EA editors is like or if the EA writing team has a sense of humor, the new biweekly podcast is meant for you. The Electrical Apparatus Show podcast will feature recent industry news, briefs on […]

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Classified Advertising: Training & Education category

For decades, Electrical Apparatus has featured a classified advertising section in each issue as a way to better serve the needs of our industry. Over time the classified advertising section and changed and grown. One of our more recent changes is the creation of the Training and Education category. This newer category gives technical schools, companies, and trade organizations […]

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Advertising Tip #16: Supplement with digital

The Electrical Apparatus magazine has been in print for over 50 years, and we are proud to publish a magazine focused on the electromechanical community. Each issue is made up of articles from our editors and advertisements, yet when we created the Direct and Current e-newsletter and the upcoming Electrical Apparatus podcast we wanted another venue for […]

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Advertising Tip #15: QR Codes in Print Ads

A Quick Response Code or QR code is a matrix barcode that when scanned with a phone or other compatible digital devices, leads to a web page or information about the product. Using a QR Code on a print advertisement is an effective way to connect digital marketing with a print audience along with quick […]

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Advertising Tip #14 Bringing Box Numbers Back

Almost five years ago, Electrical Apparatus magazine no longer made confidential box numbers for classified advertisements available for a variety of reasons. Confidentiality is still an important aspect of many classified advertising needs, so Electrical Apparatus has redesigned the box number system for classified advertisers wishing to add another layer of confidentiality to their ad. The responses to advertisements […]

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