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Winding Back the Clock

Coil industry advertiser’s memoir explores Buffalo’s early days Looking for new reading material? Pique your interest with this intriguing combination: A nostalgic ode to the pre-tech days of a Rust Belt city, written by a longtime advertiser with strong ties to the coil industry. James Smiley Wightman, known to many in the motor repair industry […]

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Electrical Apparatus Show podcast is coming soon!

The brand new Electrical Apparatus Show podcast is coming soon! If you were ever curious about what an interview with EA editors is like or if the EA writing team has a sense of humor, the new biweekly podcast is meant for you. The Electrical Apparatus Show podcast will feature recent industry news, briefs on […]

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Classified Advertising: Training & Education category

For decades, Electrical Apparatus has featured a classified advertising section in each issue as a way to better serve the needs of our industry. Over time the classified advertising section and changed and grown. One of our more recent changes is the creation of the Training and Education category. This newer category gives technical schools, companies, and trade organizations […]

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Advertising Tip #16: Supplement with digital

The Electrical Apparatus magazine has been in print for over 50 years, and we are proud to publish a magazine focused on the electromechanical community. Each issue is made up of articles from our editors and advertisements, yet when we created the Direct and Current e-newsletter and the upcoming Electrical Apparatus podcast we wanted another venue for […]

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Advertising Tip #15: QR Codes in Print Ads

A Quick Response Code or QR code is a matrix barcode that when scanned with a phone or other compatible digital devices, leads to a web page or information about the product. Using a QR Code on a print advertisement is an effective way to connect digital marketing with a print audience along with quick […]

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Advertising Tip #14 Bringing Box Numbers Back

Almost five years ago, Electrical Apparatus magazine no longer made confidential box numbers for classified advertisements available for a variety of reasons. Confidentiality is still an important aspect of many classified advertising needs, so Electrical Apparatus has redesigned the box number system for classified advertisers wishing to add another layer of confidentiality to their ad. The responses to advertisements […]

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Advertising Tip #13 Trade Show Promotion

Trade shows are an important part of many company’s marketing plans, but more than that they are a community for an industry. Some trade shows even feel like a family reunion. Whether a trade show is your first or fiftieth, promoting your company’s exhibit presence is a great way to draw attention to new products, […]

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Advertising Tip #12: Holiday Gifts/Thank-yous

The holiday season is a time of giving, so it is no surprise that many companies send special gifts or cards to say thank you for another great year working together. Sometimes it can be a simple holiday card, a gift, or promotional deal. Here are a few quite tips to keep in mind for […]

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New TRAINING Category for Classified Advertising!

The July issue, our annual training feature, of Electrical Apparatus will include the new Training category in the classified advertising section. The training classified lineage advertisements help companies to share their upcoming events in front of readers. For the July and August issues only: Run a training event classified ad in either the July or […]

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Advertising Tip of the Month #11

Year Round Exposure Advertising is an effective means of putting a company’s name in front of potential customers. Magazines reach readers on a monthly or bi-monthly basis. Another way to put your name in front of readers throughout the year is by advertising in an annual directory, which is often reread and utilized by readers […]

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