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Classified Advertising: Training & Education category

For decades, Electrical Apparatus has featured a classified advertising section in each issue as a way to better serve the needs of our industry. Over time the classified advertising section and changed and grown. One of our more recent changes is the creation of the Training and Education category. This newer category gives technical schools, companies, and trade organizations […]

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Advertising Tip #14 Bringing Box Numbers Back

Almost five years ago, Electrical Apparatus magazine no longer made confidential box numbers for classified advertisements available for a variety of reasons. Confidentiality is still an important aspect of many classified advertising needs, so Electrical Apparatus has redesigned the box number system for classified advertisers wishing to add another layer of confidentiality to their ad. The responses to advertisements […]

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New TRAINING Category for Classified Advertising!

The July issue, our annual training feature, of Electrical Apparatus will include the new Training category in the classified advertising section. The training classified lineage advertisements help companies to share their upcoming events in front of readers. For the July and August issues only: Run a training event classified ad in either the July or […]

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Advertising Tip of the Month #11

Year Round Exposure Advertising is an effective means of putting a company’s name in front of potential customers. Magazines reach readers on a monthly or bi-monthly basis. Another way to put your name in front of readers throughout the year is by advertising in an annual directory, which is often reread and utilized by readers […]

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Advertising Tip of the Month #10

Flexible Scheduling Deciding an advertising schedule can be daunting as you consider magazine content, industry events, company events or promotions, budget, and other factors. By looking at editorial calendars, you can gain an idea of the issues that would most benefit your advertising schedule as well as being able to choose the issues you wish […]

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Advertising Tip #9

Advertising has many purposes. It can promote products, services, announce news, thank yous, or introduce someone or something. In a way, advertising has unlimited purposes, but it initially is for the company. It can be used to draw interest  from potential clients or employees, and advertising has the ability to reach targeted audiences. It is […]

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Advertising Tip of the Month #8

Highlight but not overdo a classified ad The end of the year is a prime season for classified advertising. With many companies looking to hire, sell, buy, or advertise services, making a classified ad stand out can be a concern. If a company is able, take advantage of adding some bolded text to your ad […]

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Advertising Tip of the Month #7

Running the same ad frequently often familiarizes the reader with your company, service, or product. Once a reader or viewer sees an ad a few times they begin to connect the ad to the company. Eventually, though, the time will come to update your advertisement. Putting together new advertising material each month, year, or quarter […]

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Advertising Tip of the Month #5

Confidentiality in a classified advertisement is very important to many advertisers, and each media group has methods of helping advertisers achieve confidentiality. Though, an advertiser might prefer to set up their own confidential system to receive responses from their classified ads. One way of doing this is to create a non-company email address for response […]

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Advertising Tip of the Month #4

In the first advertising tip of the month, the EAblog presented positive words to draw readers to a classified ad and make every word count. Before a company sends in text for a classified ad and after the proper medium to display the classified ad is chosen, a category for the advertisement should be decided. […]

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