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GM EVerything

Major ad campaign indicates automakers are all-in on EVs By now, you’ve probably seen General Motors’ new ad campaign for its electric vehicle battery platform. On February 3, General Motors released its big game ad during the Super Bowl starring Will Ferrell, who discovers Norway far outpaces the United States in electric vehicle adoption. In […]

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United, Electrified

Banner airline strikes deal for $1B worth of electric air taxis United Airlines, the country’s third largest flight provider, announced Thursday that it has completed an agreement to work with air mobility company Archer “as part of the [commercial] airline’s broader effort to invest in emerging technologies that decarbonize air travel,” per the February 10 […]

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EASA Floor Plan Out!

Full steam ahead—finally—for an in-person event Wouldn’t it be fitting if the first time you saw industry fellows was at the preeminent convention for our industry? As J.P. from Angels in the Outfield said…it could happen! In just a few days, EASA will open registration for the 2021 Convention + Solutions Expo in Forth Worth. […]

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An Air of Finality

DOE issues decades-long rule on test procedures for small electric motors The U.S. Department of Energy (DOE) has issued rulemaking on test procedures for small electric motors for more than a decade. The present “final rule,” which officially took effect February 3 (last Wednesday) is the culmination of those efforts. The final rule will be […]

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National Inventors Day

Our industry boasts at least five of the top ten most influential electrical inventions of all time The lightbulb. The discovery of alternating current. The invention of the transistor. The electric motor. In celebration of National Inventors Day, we offer a look back at three of the most impactful creations and breakthroughs in history (in […]

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Fatal Plant Explosion

6 employees dead from liquid nitrogen leak in Gainesville, Ga. Six employees are dead after a shocking incident rocked a Gainesville, Georgia food processing plant January 28. In a rare and frightening accident, a full-scale investigation identified liquid nitrogen as the fatal cause. Electrical Apparatus would like to extend our thoughts, prayers, and condolences to […]

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Nidec’s “All-in-one” Solution

Said to offer OEMs an integrated motor/drive/pump option Nidec says it has a new product that can be useful for OEMs: specifically those looking for motor, drive, and pump system integration. The company introduced its ID300 Fusion integrated motor drive that features U.S. MOTORS brand 1-10HP UL-certified induction motors and customizable variable speed drives, it […]

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Fused Together

Houston construction powerhouse adds electrical division Fused Industries, the Houston construction company, announced this month it has added electrical and instrumentation construction services to its range of offerings. Housed within the company’s industrial division, Fused Electrical is part of an effort to provide expanded customer support. The Fused motto: to serve their employees “single source, full force.” […]

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The Executive Game

Updates on the brass of companies you work with & trust As we settle into 2021, let’s catch up on a few moves made within the executive ranks of major industrial companies. New GPC president. Genuine Parts Company, owner of Motion Industries, announced the appointment of Will Stengel as its new president January 14. Mr. Stengel, […]

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The “Skills-Adjacent” Method

Research and advisory company releases whitepaper with new approach Filling critical skill gaps is a top priority for HR and business leaders, especially in industrial fields and the trades following the tech boom. Ever since tech skill sets rushed to the economic forefront in the 1980s, older companies that are still hugely important to manufacturing […]

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