Tag Archives: advertising

Advertising Tip #15: QR Codes in Print Ads

A Quick Response Code or QR code is a matrix barcode that when scanned with a phone or other compatible digital devices, leads to a web page or information about the product. Using a QR Code on a print advertisement is an effective way to connect digital marketing with a print audience along with quick […]

Continue reading

New TRAINING Category for Classified Advertising!

The July issue, our annual training feature, of Electrical Apparatus will include the new Training category in the classified advertising section. The training classified lineage advertisements help companies to share their upcoming events in front of readers. For the July and August issues only: Run a training event classified ad in either the July or […]

Continue reading

Advertising Tip of the Month #10

Flexible Scheduling Deciding an advertising schedule can be daunting as you consider magazine content, industry events, company events or promotions, budget, and other factors. By looking at editorial calendars, you can gain an idea of the issues that would most benefit your advertising schedule as well as being able to choose the issues you wish […]

Continue reading

Advertising Tip #9

Advertising has many purposes. It can promote products, services, announce news, thank yous, or introduce someone or something. In a way, advertising has unlimited purposes, but it initially is for the company. It can be used to draw interest  from potential clients or employees, and advertising has the ability to reach targeted audiences. It is […]

Continue reading

Advertising Tip of the Month #8

Highlight but not overdo a classified ad The end of the year is a prime season for classified advertising. With many companies looking to hire, sell, buy, or advertise services, making a classified ad stand out can be a concern. If a company is able, take advantage of adding some bolded text to your ad […]

Continue reading

Save My Spot: Advertising Tip of the Month #6

Much like humans, magazines can be creatures of habit. Often, certain editorial content is featured each year at a designated time. And when it comes to advertising, designated positions for your ads could familiarize the reader with your company. First, take a look at the magazine’s editorial schedule. By knowing about each issue’s published content, […]

Continue reading

Advertising Tip of the Month #5

Confidentiality in a classified advertisement is very important to many advertisers, and each media group has methods of helping advertisers achieve confidentiality. Though, an advertiser might prefer to set up their own confidential system to receive responses from their classified ads. One way of doing this is to create a non-company email address for response […]

Continue reading

Advertising Tip of the Month #4

In the first advertising tip of the month, the EAblog presented positive words to draw readers to a classified ad and make every word count. Before a company sends in text for a classified ad and after the proper medium to display the classified ad is chosen, a category for the advertisement should be decided. […]

Continue reading

Advertising Tip of the Month #2

Advertising in EASA show-related (Electrical Apparatus Service Association) issues can benefit an exhibitor greatly. Convention coverage begins with the May preview issue, June exhibitors information feature, and August coverage of convention events. Whether this is your first or your tenth time exhibiting at the annual EASA convention, Electrical Apparatus offers complimentary services such as booth […]

Continue reading