Tag Archives: Electrical Apparatus

GE: Garden Enshrinement

Logos will appear on Boston Celtics jerseys next season General Electric is seeing green in 2017. Celtic green, that is. The company announced a multiyear partnership with the Boston Celtics on Wednesday that includes data and analytics service provisions, $7 million to the team, and one McHale of an advertising spot. GE logo patches, seen below, […]

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Advertising Tip #16: Supplement with digital

The Electrical Apparatus magazine has been in print for over 50 years, and we are proud to publish a magazine focused on the electromechanical community. Each issue is made up of articles from our editors and advertisements, yet when we created the Direct and Current e-newsletter and the upcoming Electrical Apparatus podcast we wanted another venue for […]

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Electric Motors: Up and Running

Industry reports on electric motor market show promise The electric motors market is expanding—most notably in recent years to envelop the rapid growth of automobile applications. However, the state of this industry and the ascending outlook of its market includes much more than that. Two recent reports have been released on the electric motors market, […]

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Westinghouse Mansion Bought

Hidden landmark of electrical giant purchased for bargain A few months back, we featured a newsletter item about an ageless coil winder. In it we included some of the history of Teco-Westinghouse as a company. What wasn’t mentioned is that the family behind George Westinghouse, the man who created the corporate giant, lived at an elegant mansion outside […]

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Advertising Tip #15: QR Codes in Print Ads

A Quick Response Code or QR code is a matrix barcode that when scanned with a phone or other compatible digital devices, leads to a web page or information about the product. Using a QR Code on a print advertisement is an effective way to connect digital marketing with a print audience along with quick […]

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Sealing the Deal

Gaddis executive has done it all, from hamburgers to mechanical seals John Griffin certainly isn’t your average salesman. The 63-year old account executive currently works for Gaddis, Inc., the Hilton Head, S.C.-based mechanical seals manufacturer. His routine involves making sales calls and occasional travelling. But prior to joining Gaddis about four years ago, he owned and […]

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Ladies’ Month

The bountiful season for women in engineering Women in engineering are not going unnoticed. According to a number of statistics, most of which have been closely followed by EA, female participation in engineering fields is on the upswing. Many universities are making concerted efforts to nurture this trend. Organizations and societies nationwide are no an integral part […]

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Little Giant

Anniversary of a pump innovation milestone A pump known as the Little Giant originated in 1941, when a plumber named R.M. “Doc” Wolfe found a solution to the quality challenges he faced with evaporative cooling pumps. The “Little Giant Vaporizer”, considered the first electric motor-driven submersible pump of its kind on the market, was born. 2016 […]

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Neighborly Advice

Canadian shops weigh in on state of the industry In connection with a feature that will highlight aspects of the Canadian electromechanical industry, Electrical Apparatus editors surveyed shops throughout that country. We learned that falling oil prices and cross-border arrangements are some of the salient challenges facing Canadian shops. Some comments are copied below — look for […]

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Advertising Tip #14 Bringing Box Numbers Back

Almost five years ago, Electrical Apparatus magazine no longer made confidential box numbers for classified advertisements available for a variety of reasons. Confidentiality is still an important aspect of many classified advertising needs, so Electrical Apparatus has redesigned the box number system for classified advertisers wishing to add another layer of confidentiality to their ad. The responses to advertisements […]

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