Tag Archives: sponsorship

Speed Demons

ABB and Formula E partner for $15M motorsport sponsorship With its latest move, ABB has all the appearance of a company that’s in another lane. The Swiss conglomerate confirmed a sponsorship deal with Formula E, the first all-electric racing series, in a press release January 8. Reports project the deal to be worth around $15 […]

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Training Solutions

As the problem persists, so do the counter-efforts I had to check to see how many times in this newsletter we’ve mentioned the issue of finding new, properly trained individuals. It’s 37, in merely nine months of publishing Direct & Current (for parameters, we counted any time the terms ‘skills gap’ or ‘training’ were mentioned). That […]

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Drives on Ice

Danfoss sponsors Champions Hockey League Danfoss, the Danish manufacturer, already has a solid pre-existing relationship with the sport of ice hockey. The company’s cooling technologies are used in ice rinks in various countries. It just recently bulked up the bond with hockey on a marketing level when it secured a sponsorship package for the Pan-European Champions […]

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